Business owners may be wondering what exactly is online visibility? Phillip Thow says it is basically how likely a search engine is going to pull up your business as a result. According to Phil Thow, it works like this: Say you own a business specializing in customized jewelry. Potential customers will type in "jewelry" and every time the word shows up online is going to be part of the resulting list. So every time one of those "jewelry" words belongs to your website, affiliate or article, future customers are more likely to find you. Clearly, you as business owner need to look into these options and how to increase your business's online visibility. Phil Thow has ideas to get you started.
Of course the first step Phillip Thow recommends for online presence is to have a well-designed and informative website. Business owners need to be sure their website is user-friendly and clearly illustrates your products or services. Phil Thow also suggests your website list contact information, as well as a search function for the site itself.
Another method for achieving online visibility is publishing articles. Phillip Thow says this can be done on a local level, printing articles about your business in newspapers. However, as Phil Thow points out, if you publish articles online, you can post as many as you want, as often as you want!
The last suggestion is to be affiliated with other businesses. This is a very simple way to get your business's name all over the internet. Phillip Thow explains that all it takes is two businesses agree to post a link to the other's websites on their own site. Phil Thow says that both businesses benefit because all visitors to both sites are then exposed to the other site.
Take Phillip Thow's suggestions and watch your online traffic grow! Online MarketingAs a business owner, you might be looking for fresh ideas to increase your customer base. If you're not using the internet, Phillip Thow says you're missing out on countless opportunities.
According to Phil Thow, marketing online is more cost-effective and less time-consuming. Both of which benefit your business even before you see results. Phil Thow suggests first building an informative website for your business. This will allow you to have a global business, rather than simply a local business. Phil Thow has a number of suggestions for designing your website, beginning with hiring a web developer. Phil Thow also tells business owners to have plenty of photos of both product and employees, list contact information and be sure the checkout process is simple.
Now that your website is established, you will need to start driving potential customers to your business site. Phillip Thow recommends becoming affiliated with other successful companies. This simply means that you list their websites on your business site, and they do the same for you. Both businesses benefit because customers who find your site will now find theirs, and vice versa. Phillip Thow points out that this is the quickest way to attract new customers.
Another idea Phillip Thow offers is to use email as a way to distribute promotional newsletters to a target audience. Composing an interesting and informative email such as these takes only a short amount of time, but the customers you might reach are absolutely worth it. Phil Thow also suggests you have an option on your website for existing customers to sign up for emails, which they may in turn send on to their friends!
Once you fully implement Phillip Thow's ideas of using the internet as the tool that it is, your business will be thriving like never before. Why Online Visibility is ImportantAs a business owner, you may not realize the value of having a high online visibility. Phillip Thow can tell you why this matters, and how you can increase yours.
When a consumer is in need of something, more often than not they turn to the internet to find it. As Phillip Thow points out, you want customers to find you! If you own a rare books shop, a shopper will type something like "rare books" into a search engine and hundreds of results will come up. But as Phil Thow explains, you want your book shop to be on the front page so that the customer is likely to visit your website. Being listed in the results at all is what Phil Thow says it means to have online visibility. The trick is to increase this, and move farther up in the resulting list.
To do this, Phillip Thow continues, you need to market your business online. The first step should obviously be having a business website. Phil Thow advises you keep your website current and informative for your existing customers and any that may happen upon your website. Next, affiliate your business with others. This basically means you post the link of an affiliated website on your own site, and the other business will do the same for you. Phil Thow points out how simple this is, and it still increases online visibility. Finally, Phillip Thow recommends you advertise your business online. Whether you do this by publishing articles, contracting SEO companies or by placing banner ads, Phil Thow suggests any or all of these marketing tools will definitely increase your online visibility.
As your online visibility increases, Phillip Thow suggests your business will too. Monitor your marketing tools, continue the ones that work, and discard the ones that don't.
1 Tumi LXT Achievement [pound]580
Tumi's luxury range is made from durable and lightweight nylon with calf-leather trim. This is fitted with a metal barcoded panel that helps reunite the bag with you if it gets lost.
www.tumi.com; 020-7493 4138
2 Knomo Bungo [pound]154.99
This leather messenger bag fits a 15-inch laptop and has a quilted removable pocket for your computer. It's made of soft leather on the front and strong nylon or canvas on the back.
www.knomobags.com; 08000 437 924
3 Pakuma Akara K1 [pound]49.99
This is good for bigger notebook computers, and will hold a 17- inch laptop in its Cocoon memory-foam protection system. It has an MP3 player pouch with a headphone-out port.
www.pakuma.com; 08708 113 614
4 Acme Made Designer Slim [pound]83.99
The Designer Slim bags from Acme Made are available in more than a dozen patterns. Cute and light, the bags come in three sizes so every laptop is catered for.
www.laptopstuff.co.uk; 08703 892 122
5 Delsey Loading PC Compatible [pound]89
Delsey's computer case has two compartments, expandable from 17 inches to 21 inches in depth. It's light and hard-wearing, and there's padding to protect your laptop as well as straps.
www.delsey.com; 020-8731 3530
6 Knomo Kiki [pound]139.99
Available in red or black, this hide-leather bag is small and light, suitable for 12-inch laptops. It has padded handles and a removable padded, non-slip shoulder strap.
www.knomobags.com; 020-7462 0750
7 Timbuk2 Outtawhack [pound]99.99
Lots of colours to choose from in this tough, cool bag. You can carry it like a briefcase or messenger bag and the laptop compartment (lined with corduroy) has sturdy padding.
www.laptopstuff.co.uk; 08703 892 122
8 Knomo Orkney [pound]184.99
The traditional look of the leather Orkney hides a defiantly modern inner laptop pocket with quilted sides and removable cable pouch. It has pockets for iPod and mobile phone.
www.laptopstuff.co.uk; 08703 892 122
9 Tumi Gen 4 Essential Computer Brief [pound]275
Tumi's bags are solid and light. This one is small enough to fit into an overhead compartment but has plenty of pockets, plus holders for pens, an umbrella, tickets and power cables.
www.tumi.com; 020-7493 4138
10 Mandarina Duck Vaio Shopper [pound]160
Designed to match Sony's collection of adorable coloured laptops, this has a padded neoprene computer pouch perfectly sized to fit the Vaio. A matching purse is part of the deal.
www.selfridges.com; 08708 377 377
The Ten Best is edited by Philip Thow
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